Haorer Sultan – Houseboat Trip

Haorer Sultan offers a premium houseboat experience on the Padma River, anchored near the Padma Bridge with day-long activities around the nearby mini islands. The trip combines slow river cruising, views of the bridge, curated food and a relaxed environment for groups who want something more special than a typical picnic.

1. Understanding the experience and business model

Before design, we spent time mapping the real product: who joins the trip, how they book, and what they remember after going home. The core audience includes families, university and department groups, office teams and small private events. The goal was clear: position Haorer Sultan as a luxury yet friendly day trip, not a noisy party boat.

2. Designing visuals that sell the feeling

We created posts and campaign layouts focused on the calm, premium mood of the Padma rather than only showing the boat. Sunset shots under the Padma Bridge, cozy deck moments, and small details of food and service helped people imagine themselves on board. The colour system takes cues from river tones, golden light and deep blues for night views.

3. Content to boost reach and explain the offer

Together with the client, we planned a content flow: teaser reels, clear carousel posts explaining the package, itinerary breakdown, safety info and mini island activities. Each post had a simple call to action that pushed people towards WhatsApp for bookings instead of confusing them with too many options.

4. Helping the right guests find the right experience

With a clearer story, targeted visuals and consistent posting, Haorer Sultan now looks like what it really is: a luxury river escape on the Padma. The new materials make it easier for the team to answer questions, promote special dates and attract groups who value a calm, organised trip with memorable views under the Padma Bridge.